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Podcast: Analytics in Media & Entertainment (Juan Carlos Sánchez)

Today we have a very interesting talk with Juan Carlos Sánchez of Sony Pictures Entertainment, who tells us a little about how the analytics play a very important role in Sony Entertainment.

He tells us that analytics is the heart that moves the entertainment industry.

We hope you enjoy it.

One of the books that Juan Carlos reference:

To contact Juan Carlos:

If you have 15 minutes, listen to his complete interview here or through ITunes.

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