Effective Ways to Recruit Students Through Virtual Campus Tours
From videoconferencing to smartphones, colleges turn to technology to engage prospective students. When the COVID-19 pandemic hit this spring, Western Connecticut State University lost one of its most vital recruiti ng tools: on-campus visits that allow prospective students and parents to explore and get a feel for student life. WCSU isn’t alone. COVID-19 has upended higher education, forcing classroom instruction to go fully online or to a hybrid blend of in-class and online