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What is Predictive Analytics?

Predictive analytics aren’t always correct—they’re simply a best guess based on previously established patterns—but they are often...

New Meaning in Big Data

The evolution of data analytics is approaching an inflection point. Early on, discussions of big data served largely to create awareness...

How One University Used Big Data To Boost Graduation Rates

Whenever you surf the Web, sophisticated algorithms are tracking where you go, comparing you with millions of other people. They're...

Beyond Moneyball: How Big Data Is Changing Baseball

With quite a few months to go before Spring Training starts up, teams are already gearing up for the challenges they’ll be facing next...

The art and (data) science of leveraging economic bubbles

I have played with a few bubbles - stock market, real estate - and it seems that they are relatively predictable, with their growth being...

16 analytic disciplines compared to data science

What are the differences between data science, data mining, machine learning, statistics, operations research, and so on? Here I compare...

The What and Where of Big Data: A Data Definition Framework

I recently read a good article on the difference between structured and unstructured data. The author defines structured data as data...

How Big Data is Changing The Way You Fly

As airlines and frequent flyer programs gather more intelligence on your day to day lifestyle, flying and financial position - they begin

Brands must close the loop on audience segmentation

Contributor Matt Nitzberg believes marketers need to move away from common, ingrained measurement practices and instead take an...

Podcast: Intro into Data Science and Big Data

For our first Simplifying Analytics podcast, Miguel Molina-Cosculluela, founder of Analytikus, interviewed Armando Alvarez, Chief Data...

CNN Interview - Benefits from using Analytics

In this interview (in Spanish) Miguel Molina-Cosculluela (@mikeaingeru), Managing Partner and Analytics Evangelist at Analytikus explains...