Analytikus Branding Guidelines

Brand Identity

Logo Usage

• The Analytikus logo is the cornerstone of our brand. It should always be displayed prominently and consistently across all communications.

• Do not alter, distort, or modify the logo's proportions or colors in any way.

• Maintain adequate clear space around the logo to ensure visibility and readability

 

Color Palette

• Our primary colors are Blue (#003366) and Clear Blue (logo) (#0083c0). These colors should be used consistently in all branding materials.

• Secondary colors, such as lighter shades of blue and neutral tones, can be used for backgrounds and supporting elements.

• Always refer to the official color codes to ensure accurate reproduction.

 

Typography

• Our primary font is Roboto for its clean and modern appearance.

• Use a combination of font weights (regular, medium, bold) to create hierarchy and visual interest in text.

• Maintain appropriate font sizes for different types of content, ensuring readability both on digital and printed materials.

 

Visual Elements

Imagery and Graphics

• Select images and graphics that align with our brand values: innovation, professionalism, and reliability.

• Use high-quality visuals that are relevant to the content and create a cohesive visual identity.

• When using photographs, consider applying a consistent filter or color treatment to maintain a unified look.

 

Iconography

• Icons should be simple, easily recognizable, and in line with our brand aesthetics.

• Maintain a consistent style and size for icons used across different platforms.

 

Layout and Composition

• Follow a consistent layout structure that allows for easy navigation and readability.

• Use a grid system to maintain alignment and consistency in content placement.

• Ensure that there's a clear visual hierarchy, guiding the viewer's attention from the most important elements to the least important.

 

Communication Style

Tone and Voice

• Our communication should be professional, informative, and approachable.

• Maintain a tone that reflects expertise without being overly technical, making our content accessible to a wider audience.

 

Messaging Guidelines

• Craft clear and concise messaging that conveys the value and benefits of our products and services.

• Focus on the solutions we provide and how they can address the needs of our target audience.

• Incorporate a call-to-action (CTA) in our messaging to encourage engagement and interaction.

 

Online Presence

Website Design

• The website should follow a clean and user-friendly design, prioritizing easy navigation and quick access to information.

• Incorporate the established color palette, typography, and imagery guidelines.

• Ensure the website is responsive and optimized for different devices and screen sizes.

 

Social Media

• Maintain a consistent brand presence across social media platforms.

• Use our logo and imagery consistently across different platforms while adhering to platform-specific guidelines.

• Engage with our audience by sharing relevant content, responding to comments, and fostering a positive online community.

Remember, these guidelines are meant to provide a foundation for maintaining a strong and consistent brand identity. By adhering to these principles, we ensure that every interaction with the Analytikus brand is a memorable and impactful one. If you have any questions or need further guidance, don't hesitate to reach out to the Branding team.