top of page

Analytikus Branding Guidelines

Welcome to the Analytikus Branding Guidelines!


This document is designed to provide clear and comprehensive guidance on how to consistently represent the Analytikus brand across various platforms and communication channels.


By following these guidelines, you'll help create a cohesive and impactful brand identity that resonates with our target audience.

Brand Identity

Logo Usage

  • The Analytikus logo is the cornerstone of our brand. It should always be displayed prominently and consistently across all communications.

  • Do not alter, distort, or modify the logo's proportions or colors in any way.

  • Maintain adequate clear space around the logo to ensure visibility and readability


Color Palette

  • Our primary colors are Blue (#003366) and Clear Blue (logo) (#0083c0). These colors should be used consistently in all branding materials.

  • Secondary colors, such as lighter shades of blue and neutral tones, can be used for backgrounds and supporting elements.

  • Always refer to the official color codes to ensure accurate reproduction.



  • Our primary font is Roboto for its clean and modern appearance.

  • Use a combination of font weights (regular, medium, bold) to create hierarchy and visual interest in text.

  • Maintain appropriate font sizes for different types of content, ensuring readability both on digital and printed materials.


Visual Elements

Imagery and Graphics

  • Select images and graphics that align with our brand values: innovation, professionalism, and reliability.

  • Use high-quality visuals that are relevant to the content and create a cohesive visual identity.

  • When using photographs, consider applying a consistent filter or color treatment to maintain a unified look.



  • Icons should be simple, easily recognizable, and in line with our brand aesthetics.

  • Maintain a consistent style and size for icons used across different platforms.


Layout and Composition

  • Follow a consistent layout structure that allows for easy navigation and readability.

  • Use a grid system to maintain alignment and consistency in content placement.

  • Ensure that there's a clear visual hierarchy, guiding the viewer's attention from the most important elements to the least important.


Communication Style

Tone and Voice

  • Our communication should be professional, informative, and approachable.

  • Maintain a tone that reflects expertise without being overly technical, making our content accessible to a wider audience.


Messaging Guidelines

  • Craft clear and concise messaging that conveys the value and benefits of our products and services.

  • Focus on the solutions we provide and how they can address the needs of our target audience.

  • Incorporate a call-to-action (CTA) in our messaging to encourage engagement and interaction.


Online Presence

Website Design

  • The website should follow a clean and user-friendly design, prioritizing easy navigation and quick access to information.

  • Incorporate the established color palette, typography, and imagery guidelines.

  • Ensure the website is responsive and optimized for different devices and screen sizes.


Social Media

  • Maintain a consistent brand presence across social media platforms.

  • Use our logo and imagery consistently across different platforms while adhering to platform-specific guidelines.

  • Engage with our audience by sharing relevant content, responding to comments, and fostering a positive online community.

Remember, these guidelines are meant to provide a foundation for maintaining a strong and consistent brand identity. By adhering to these principles, we ensure that every interaction with the Analytikus brand is a memorable and impactful one. If you have any questions or need further guidance, don't hesitate to reach out to the Branding team.

bottom of page