Advanced analytics solution with the objective of analyzing different customer segments based on their entertainment tastes to establish the targets with the greatest business potential. It will be possible to conceptually design a customer segmentation based on the entertainment tastes, create an analytical segmentation that responds to said design, quantify the value of each customer segment.
How does it work?
Advanced analytical solution developed through mathematical models where customers will be segmented depending on their tastes and preferences in order to optimize the overall commercial strategy.
Make a better segmentation of your customers, Identify tastes and preferences of each client
Analyze the main causes of risk
Increase the number of clients Improvement in the value of the brand
Make a marketing campaign more focused on customers
Manage prioritize content according to the tastes and preferences of its customers.
The ability to be able to prioritize the content according to a segmentation to achieve an impact on the rating increase, have great value.
This solution helps to prioritize the content according to the different sources needed: objective data, objective data with experience, subjective data, data rating.
Increase the rating level in content.
Segment content by times with greater audience.
Have visualization by business areas on control boards.
Advanced analytics solution that will decrease the client abandonment rate using artificial intelligence.
From the integration of information from different sources we create a unique profile per client based on which it is possible to generate artificial intelligence models that calculate the probability of abandonment of a client at a specific time.
Integrates historical customer information
Segment your customers, creating a program to have a greater approach
Know the tastes and preferences of your customers
Identify individual risk factors for abandonment
Decrease your abandonment rate
Define the type of customers based on life cycle